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The Online Interest-Based Advertising Accountability Program (Accountability Program) is inquiring about COMPANY'S compliance with its responsibilities under the Digital Advertising Alliance’s (DAA) suite of Self-Regulatory Principles (DAA Principles), which provide standards for all companies involved in the digital ad serving chain. The DAA Principles consist of four documents: the Self-Regulatory Principles for Online Behavioral Advertising (OBA Principles), the Self-Regulatory Principles for Multi-Site Data (MSD Principles), the Application of Self-Regulatory Principles to the Mobile Environment (Mobile Guidance), and the Application of the Self-Regulatory Principles of Transparency and Control to Data Used Across Devices (Cross-Device Guidance). The Accountability Program was appointed by the DAA as an independent accountability agent to ensure that all companies engaged in interest-based advertising (IBA) across the Internet, targeted to users based in the United States, comply with the DAA Principles.

INTO JAPANESE

Online Interest-Based 広告責任プログラム (責任プログラム) は、デジタル広告アライアンス (DAA) の責務の遵守についてお問い合わせ自己規制の原則 (DAA 原則) のスイートデジタル広告チェーンに携わるすべての企業の基準を提供します。DAA Pri

BACK INTO ENGLISH

Online Interest-Based ads responsibility (responsibility program) provides the basis of all companies involved in the suite digital advertising chain contact self regulatory principles (DAA principles) for compliance with the obligations of digital advertising Alliance (DAA). DAA Pri

INTO JAPANESE

デジタルの義務の遵守をデジタル広告チェーン接触自己規制の原則 (原則 DAA) オンライン インタレスト ベース広告責任 (責任プログラム) 提供するスイートに関与するすべての企業の基盤広告提携 (DAA)。DAA Pri